Giants of Enterprise

by RichardS.Tedlow (Author)

• Used

  Paperback
  2003

  $9.87

  Seven business innovators and the empires they built.

  The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

  With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

  . George Eastman and his invention of the Kodak camera;

  . Thomas Watson of IBM;

  . Henry Ford and his automobile;

  . Charles Revson and his use of television advertising to drive massive sales for Revlon;

  . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

  . Andrew Carnegie and his steel empire;

  . Sam Walton and his unprecedented retail machine, Wal-Mart.

• New

  Paperback
  2003

  $16.69

  Seven business innovators and the empires they built.

  The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

  With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

  . George Eastman and his invention of the Kodak camera;

  . Thomas Watson of IBM;

  . Henry Ford and his automobile;

  . Charles Revson and his use of television advertising to drive massive sales for Revlon;

  . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

  . Andrew Carnegie and his steel empire;

  . Sam Walton and his unprecedented retail machine, Wal-Mart.