by David Calhoun (Author), RickKash (Author)
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits.
Format: Hardcover
Pages: 272
Publisher: Collins Business
Published: 01 Nov 2010
ISBN 10: 0062000454
ISBN 13: 9780062000453