How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You'RE in

How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You'RE in

by David Calhoun (Author), RickKash (Author)

Synopsis

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits.

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More Information

Format: Hardcover
Pages: 272
Publisher: Collins Business
Published: 01 Nov 2010

ISBN 10: 0062000454
ISBN 13: 9780062000453