The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth is Built on Trust and What That Means for Our Future

The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth is Built on Trust and What That Means for Our Future

by Anna Bernasek (Author)

  • Used

    Hardcover 2010

    $5.38
Synopsis

Through her colourful - and often surprising - stories (examples range from pouring milk on your corn flakes to international gold trading) the acclaimed journalist takes us on a journey that reveals the deep layers of trust involved in even the simplest of transactions and how our stock in integrity is our most valuable economic asset. A big idea book with the entertainment value of Predictably Irrational, it also sheds light on our current economic crisis and the inner workings of global financial markets. Beginning with things we take for granted in our daily lives - milk, money, and markets - this book shows how much we depend on and benefit from integrity. Through the eyes of Toyota, the number one carmaker in the world, we learn how integrity is an investment with a financial payoff and through the experience of successful start ups like eBay and Amazon we can understand how integrity is built up over time. Not only does this book reveal how integrity is an important source of our prosperity, but it also lays out a system for how to generate more integrity and more wealth. Bernasek explains the DNA of integrity and reveals the key building blocks of disclosure, norms, and accountability. This book isn't just an interesting read about the way global markets really work. It also delivers clear and practical steps to building a stronger economy based upon trust that will benefit everyone. The Economics of Integrity offers a bold new way to look at our economy; this is a book for our times.

$5.38

Save:$10.94 (67%)

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 208
 Publisher: HarperBusiness
Published: 15 Jan 2010
ISBN 10: 0061774138
ISBN 13: 9780061774133

Media Reviews
Bernasek's advocacy of a smart, positive spirit is a worthwhile reminder of the perils of a self-defeating negativism in an era of multiple national crises. In crisp, lucid language she lays out her positive approach. -- Boston Globe Bernasek delivers an engaging and enlightening journey into the roots of integrity, building a convincing case for why it is the bedrock of our economy. I learned a lot reading this book. -- Rom Brafman, bestselling author of Sway When our businesses and markets operate with integrity we are able to create enormous wealth. Anyone interested in understanding what makes our economy work must have this on their bookshelf. -- Mark Zandi, Chief Economist, Moody's In this fascinating little book, Anna Bernasek shows what delivering milk has in common with financial reform. The common thread? Both need mechanisms to ensure integrity. Her insights will stick with you long after you put the book down. -- Alan Blinder, Economist and co-director of Princeton's Center for Economic Policy Studies, former Economic Advisor to Bill Clinton In an era of structured finance, nano-technology, and complex business models, Anna Bernasek's timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust. -- Dan Gross, Senior Editor, Newsweek and author of Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation