by Alex Frankel (Author)
Presents the author's quest to find out: how some of the giants of commerce turn thousands of average job applicants into loyal-even fanatical-workers; how do they identify and recruit workers who will best fit their companies; and, how do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands.
Format: Paperback
Pages: 240
Publisher: Collins
Published: 01 Dec 2008
ISBN 10: 0060849673
ISBN 13: 9780060849672