IBM Way: Insights into the World's Most Successful Marketing Organization

IBM Way: Insights into the World's Most Successful Marketing Organization

by Buck Rodgers (Author), Robert L. Shook (Author)

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More Information

Format: Hardcover
Pages: 235
Edition: Reissue
Publisher: Harpercollins
Published: 1986

ISBN 10: 0060155221
ISBN 13: 9780060155223