Quantitative Methods in Marketing

by Graham J . Hooley (Editor), Michael K . Hussey (Editor)

• Used

  Paperback
  1994

  $8.33

• Used

  Paperback
  1999

  $8.29

  Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations.