Understanding and Designing Market Research

by JohnR.Webb (Editor)

• Used

  Paperback
  1992

  $4.48

• Used

  Paperback
  1992

  $6.60

  Looks at the varied and sometimes complicated array of techniques which is known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission and use research in business.