by Michael J . Cody (Author), ErwinP.Bettinghaus (Author)
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
Format: Paperback
Pages: 406
Edition: 5th Revised edition
Publisher: Thomson Learning
Published: 02 Jan 1994
ISBN 10: 0030553520
ISBN 13: 9780030553523
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