Business Research Methods

by WilliamG.Zikmund (Author)

• Used

  Hardcover
  2002

  $5.36

  Providing comprehensive coverage of business research, this text's student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas.

• Used

  Hardcover
  1999

  $12.69

  This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Student friendly in design, the text contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas. It is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Features: * Comprehensive coverage of the Internet and its impact on Business Research throughout the text. * This text takes an applied research approach, while providing thorough exploration of theoretical research issues, as well as real-world business research. * Thorough coverage of global research activities gives Business Research Methods an international perspective. * Statistical concepts are presented in a simple and straight-forward manner that allows students to more easily understand the complex issues of Business Research. New to this edition: * Placed early in the text, the topic of Information Technology and Knowledge Management sets the stage for discussion of the Internet and many new information technologies influencing Business Research. * Chapter Seven, Secondary Data in a Digital Age has been substantially revised to incorporate discussions of data mining and other new technologies that are changing the way researchers view secondary data investigations. * Topics such as cross-functional teams in research efforts are discussed several times. * Many new cases.