Marketing Research: Methodological Foundations (The Harcourt Series in Marketing)

by Dawn Iacobucci (Author), Gilbert A . Churchill Jr . (Author)

Used
Hardcover
2001
$3.43

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.

Synopsis

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.

$3.43

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1 in stock

More Information

Format: Hardcover
Pages: 960
Edition: 8
Publisher: South-Western
Published: 11 May 2001
ISBN 10: 0030331013
ISBN 13: 9780030331015

Marketing Research: Methodological Foundations (The Harcourt Series in Marketing)

Used

$3.43

Synopsis

$3.43

More Information