International Marketing

by VernTerpstra (Author), RaviSarathy (Editor)

• Used

  Hardcover
  1991

  $25.38

• Used

  Paperback
  1993

  $8.15

• Used

  Hardcover
  1996

  $7.72

  The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.