Entrepreneurship: A Contemporary Approach (The Dryden Press Series in Entrepreneurship)

by RichardM.Hodgetts (Author), Donald F . Kuratko (Author)

• Used

  Hardcover
  1997

  $9.05

  This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on Quality and the Human Factor, as well as current management themes that will keep the text at the forefront of the market.

• Used

  Paperback
  2009

  $3.32

  Learn the true process of a successful entrepreneur with INTRODUCTION TO ENTREPRENEURSHIP, 8e International Edition! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.