Marketing Research: Methodical Foundations: Methodological Foundations (Dryden Press Series in Marketing)

Marketing Research: Methodical Foundations: Methodological Foundations (Dryden Press Series in Marketing)

by Gilbert A . Churchill (Author)

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Format: Hardcover
Pages: 1017
Edition: 7th edition
Publisher: Thomson Learning
Published: 04 Aug 1998

ISBN 10: 0030238161
ISBN 13: 9780030238161