Engel Consumer Behavior 6e

by JamesFEngel (Author)

• Used

  Hardcover
  1989

  $5.08

• Used

  Hardcover
  2000

  $3.35

  A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.