International Business (The Dryden Press series in management)

International Business (The Dryden Press series in management)

by Ilkka A. Ronkainen (Author), Michael R. Czinkota (Author), Michael H. Moffett (Author)

Synopsis

Written by a team well-seasoned in the international business arena, the market-leading International Business provides a truly global perspective of international business. A reorganization of chapters in the fifth edition will allow instructors to cover culture, national trade, and investment policies early in the course. A greater emphasis on ethics and social responsibility has been added to this edition. Web references include activities and sources for updated data to keep the student with the latest trends in international business.

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More Information

Format: Hardcover
Pages: 864
Edition: 5
Publisher: South-Western
Published: 05 Aug 1998

ISBN 10: 0030223784
ISBN 13: 9780030223785