Business Research Methods (The Dryden Press Series in Management)

by WilliamG.Zikmund (Author)

• Used

  Hardcover
  1996

  $6.21

• Used

  Hardcover
  2009

  $3.44

  This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 8/e, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.