International Marketing

by Michael R . Czinkota (Author), IlkkaA.Ronkainen (Author)

• Used

  Paperback
  1995

  $9.53

• Used

  Paperback
  1993

  $4.68

• Used

  Hardcover
  1999

  $3.50

  Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.