by JayConradLevinson (Foreword), JeffSlutsky (Author)
This work offers an innovative marketing strategy that should work equally well for retailers, service firms, franchise units and stores. The streetfighter marketing techniques are focused on a business promotion in its own neighbourhood - the area that yields 80-90 per cent of its customers.
Format: Hardcover
Pages: 244
Publisher: Simon and Schuster
Published: 28 Dec 1994
ISBN 10: 002929231X
ISBN 13: 9780029292310