Marketing Driven Strategy: Process for Creating Value

by George S . Day (Author)

• Used

  Hardcover
  1990

  $6.59

  Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - in the trenches . Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.