by PeterSpalton (Author), Spalton (Author)
The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: * Position your product for a target market * Build a brilliant marketing plan * Create stunning branded marketing materials * Use memorable publicity to build market interest * Take advantage of new technology
Format: Paperback
Pages: 128
Publisher: Collins The experts tell all!
Published: 29 Apr 2010
ISBN 10: 0007328117
ISBN 13: 9780007328116
Book Overview:
Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.
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