by Malcolm Surridge (Author), Malcolm Surridge (Author), Gordon McGuire (Author), Stuart Merrills (Author), Neil Buchanan (Author), Tim Chapman (Author)
This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. Introduction Unit 8: Business Planning Unit 9: Marketing Strategy Unit 10: Promotional Activities Unit 11: The Marketing Environment Unit 12: Managing People Unit 13: Managing Information Unit 14: Managing Change Unit 15: Financial Accounting for Managers Unit 16: Managing Resources Index
Format: Paperback
Pages: 448
Publisher: Collins Educational
Published: 20 Jun 2006
ISBN 10: 0007201427
ISBN 13: 9780007201426
So far we are impressed with it. It seems well laid out and to have key fact expressed in a very accessible way for students. it will provide the bones for the students to hang the flesh on!
Avril Lowe, Ripley St.Thomas High School