The Book, the Film, the T-shirt

by Matt Beaumont (Author)

• Used

  Paperback
  2003

  $3.27

  One week in the making of a TV commercial for car tyres -- as told by the inimitable Matt Beaumont, author of e What does a successful adman do when he realises the stars of his new commercial want to kill each other, his director has walked off the set and his client has turned up in the wrong T-shirt? How does one of these stars react when he's asked if it's true that he's packing salami in his shorts? Why on earth does the other one think that dueting with a Chinese Elvis impersonator could be a smart career move? What does the adman's pregnant, swollen-ankled wife do when she realises the cheating bastard just happens to be shooting an ad with a rubber-clad Hollywood nymph? And how could any of the above possibly have a connection to the world's most useless drug smuggler?

• Used

  Hardcover
  2002

  $3.27

  One week in the making of a TV commercial for car tyres -- told by the inimitable Matt Beaumont, author of e It's a simple enough proposition. Blackstock Tyres want to advertise their product on TV. They employ an agency, Scheidt Fuller, with a reputation for innovation and creativity -- and the trouble begins. The director's an auteur, the extras think they're in an art movie and the client keeps changing the script. Worse, the stars of the ad were prime-time sitcom lovers on and off screen, darlings of the media -- until yesterday, and now they can't stand each other. But they're all professionals, right? Who'd have thought an allergy to rubber would be so dramatic?