by Corporate Research Foundation (Author)
Using interviews with senior management and HR personnel as well as extensive research and analysis, The Corporate Research Foundation's panel of independent experts have compiled a series of in-depth profiles of the most successful companies in the UK in the marketing, advertising and PR sector. With star ratings, best and worst features and key facts and figures, as well as performance assessments, this user-friendly guide demonstrates the best practices of these high-performing organizations. This should prove an invaluable tool for graduates and other job seekers, analysts, investors and shareholders and anyone using marketing, advertising and PR services. It is a companion volume to The Corporate Strategies of the Top UK Companies of the Future , Britain's Top Employers and The Top ICT Companies in the UK . An informative guide to how the top advertising, marketing and PR companies achieve their success.
Format: Paperback
Pages: 304
Publisher: HarperCollins Business
Published: 14 Jan 2002
ISBN 10: 0007106629
ISBN 13: 9780007106622