The Chocolate Wars: Inside the Secret Worlds of Mars and Hershey

by JoelG.Brenner (Author)

• Used

  Paperback
  2000

  $12.28

  Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.

• Used

  Hardcover
  1999

  $6.66

  Mars Inc is a multinational, multibillion-dollar empire. Bigger than such corporate giants as McDonalds and Kellogg, it has 18 per cent of the UK confectionary market led by its most famous eponymous chocolate bar. Mars is much more than just a sweet company - its petfood arm includes Whiskas, Pedigree Chum and Kitekat, and its main meal foods covers brand names Yeoman, Dolmio and Uncle Ben's. Since its founding in 1922 by Frank Mars, the family have amassed a fortune reputed to be worth $12.5 billion - the 5th largest in the world. Now run by Frank's two grandsons, sharing the role of chief executive, the Mars family values, precepts and eccentricities permeate every aspect of the business.