by Al Ries (Author)
Using examples from many companies, this guide to management shows how the path to success comes not from expanding into new lines but from focusing a corporation on what it does best. It shows managers how to get back on track and predicts the kind of corporate thinking that is destined to fail.
Format: Paperback
Pages: 320
Edition: New edition
Publisher: HarperCollins Business
Published: 21 Apr 1997
ISBN 10: 0006387357
ISBN 13: 9780006387350