Introduction to Marketing (Outline S.)

by Charles Madden (Author), Charles Madden (Author), M.J. Cooper (Author), E. O'Brien (Editor)

• Used

  Paperback
  1995

  $3.36

  This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - British Airways and Mars, popular international companies such as Reebok.