Hyperwars: Strategies for survival and profit in the era of on-line business

by Bruce Judson (Author), Kate Kelly (Contributor)

• Used

  Paperback
  1999

  $4.27

  Entire industries, from computer sales to law firms, are being thrown into chaos as consumers shift buying patterns when they find that many functions can be performed better, faster and more conveniently in the online world than in the physical one. Only those companies which innovate constantly in the virtual world to create distinctive, desirable products, marketed using all available opportunities, will survive. For those who stay one step ahead in the ferociously competitive age of hyperwars the rewards can be huge. This guide outlines 11 action-oriented strategies for the new era of e-commerce and analyzes the methods used by hundreds of companies, from local businesses to multinational corporations such as Kodak.