The Character of a Corporation: How Your Company’s Culture Can Make or Break Your Business

by Gareth Jones (Author), Gareth Jones (Author), Rob Goffee (Author), Gareth Jones (Author)

• Used

  Hardcover
  1998

  $5.07

  What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture. This text introduces a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - networked; mercenary; fragmented; and communal - it advises executives on how to change their corporate culture, and addresses the failure of many companies to galvanize their organization as a whole.