The Character of a Corporation: How Your Company’s Culture Can Make or Break Your Business

by Gareth Jones (Author), Gareth Jones (Author), Gareth Jones (Author), Rob Goffee (Author)

• Used

  Hardcover
  1998

  $3.26

  What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture. This text introduces a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - networked; mercenary; fragmented; and communal - it advises executives on how to change their corporate culture, and addresses the failure of many companies to galvanize their organization as a whole.

• Used

  Paperback
  2000

  $4.21

  It is corporate culture which really makes organizations triumph in the long term. Gareth Jones and Rob Goffee introduce a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - Networked, Mercenary, Fragmented and Communal - they advise executives on how to change their culture. They pose and answer two questions: what is your organization's culture? and is it the right one for the business challenges of the 21st century? In addition, the authors a ddress the ethical issues of manipulating the ways in which people relate to one another, and describe what kind of leadership styles tend to emerge in each type of culture.