No Logo

No Logo

by NaomiKlein (Author)

Synopsis

By the time you're 21, you'll have seen or heard a million advertisements, but you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is "alternative" is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that are documented here. The fightback, called "Culture Jamming" uses such techniques as "subvertisements" and "Celebrate Buy Nothing Day".

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Quantity

5 in stock

More Information

Format: Paperback
Pages: 512
Publisher: Flamingo
Published: 17 Jan 2000

ISBN 10: 0002559196
ISBN 13: 9780002559195

Media Reviews
'Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful fighters already out there. No Logo is an invigorating call to arms for everybody who wants to save money, justice, or the universe.' Gloria Steinem 'What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands.' Billy Bragg
Author Bio
Naomi Klein is a Canadian writer and journalist. This is her first book. She is 28 years old.