by RobertHeller (Author)
The entrepreneur is the hero of capitalism, the object of envy and admiration, the mainspring for the private sector, the stuff of commercial legend, the source of new companies, new products, new industries. Yet, unlike business management, entrepreneurship remains shrouded in mystery - possibly because no one believes it can be taught. In this text, Robert Heller dispels the myths surrounding entrepreneurship and explores this unique area of business practice.
Format: Hardcover
Pages: 224
Edition: 1st
Publisher: HarperCollins Business
Published: 07 Sep 1998
ISBN 10: 0002558467
ISBN 13: 9780002558464