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Marketing Navigation: How to keep your marketing plan on course to implementation success

by Edmund Bradford,Steve Erickson,Malcolm McDonald

ISBN 13: 9781908999245

Format: Paperback (256 pages)
Publisher: Goodfellow Publishers
Published: 28 Sep 2012

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

by Malcolm McDonald, Linden Brown

ISBN 13: 9780333613511

Format: Paperback (384 pages)
Publisher: Palgrave Macmillan
Published: 06 May 1994

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