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Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)

by Malcolm McDonald, Christopher C.S. Tideman

ISBN 13: 9780750620215

Format: Paperback (220 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 15 Jul 1996

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Marketing Plans That Work: Targeting Growth and Profitability

by Malcolm McDonald, Warren J. Keegan

ISBN 13: 9780750698283

Format: Paperback (240 pages)
Publisher: Butterworth-Heinemann
Published: Jul 1997

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Selling Services and Products: A Pictorial Guide for Managers

by Malcolm McDonald, Peter Morris

ISBN 13: 9780750600699

Format: Paperback (72 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 01 May 1991

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

by Malcolm McDonald, Linden Brown

ISBN 13: 9780333613511

Format: Paperback (384 pages)
Publisher: Palgrave Macmillan
Published: 06 May 1994

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Key Account Plans: The Practitioners Guide to Profitable Planning

by Lynette Ryals,Malcolm McDonald

ISBN 13: 9780750683678

Format: Paperback (408 pages)
Publisher: A Butterworth-Heinemann Title
Published: 10 Dec 2007

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Marketing Navigation: How to keep your marketing plan on course to implementation success

by Edmund Bradford,Steve Erickson,Malcolm McDonald

ISBN 13: 9781908999245

Format: Paperback (256 pages)
Publisher: Goodfellow Publishers
Published: 28 Sep 2012

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