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Improving Marketing Effectiveness in Digital Age (Financial Times Series) Improving Marketing Effectiveness in Digital Age (Financial Times Series) by Prof Malcolm Mcdonald, Dr Hugh Wilson

Improving Marketing Effectiveness in Digital Age (Financial Times Series)

by Prof Malcolm Mcdonald, Dr Hugh Wilson


ISBN 13: 9780273644279

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 25 Jun 1999

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