Service Management and Marketing: Customer Management in Service
by Christian Gronroos
ISBN 13: 9780470028629
Format: Paperback (496 pages) Publisher: John Wiley &Sons Published: 19 Jan 2007
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In Search of a New Logic for Marketing: Foundations of Contemporary Theory
ISBN 13: 9780470061299
Format: Paperback (236 pages) Publisher: John Wiley & Sons Published: 12 Jan 2007