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Handbook of Brand Relationships

by Deborah J. MacInnis, C. Whan Park, Joseph W. Priester

ISBN 13: 9780765623577

Format: Hardcover (424 pages)
Publisher: M.E. Sharpe
Published: 15 Sep 2009

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Brand Meaning Management: v.12 (Review of Marketing Research) (Review of Marketing Research, 12)

by Deborah MacInnis,C. Whan Park,Naresh K. Malhotra

ISBN 13: 9781784419325

Format: Hardcover (344 pages)
Publisher: Emerald Group Publishing Limited
Published: 08 May 2015

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