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Reale und mediale Produkterfahrungen: Analyse und Vergleich der Wirkungen von Experience- und Coss-Media-Marketingmaßnahmen

by Sandra Diehl

ISBN 13: 9783834916815

Format: Perfect Paperback (435 pages)
Publisher: Gabler, Betriebswirt.-Vlg
Published: Nov 2009

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Advances in Advertising Research (Vol. III): Current Insights and Future Trends: 3 (European Advertising Academy)

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ISBN 13: 9783834942906

Format: Hardcover (432 pages)
Publisher: Gabler Verlag
Published: 21 Jun 2012

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