Max-e-marketing for the Net Future: How to Outsmart the Competition in the Battle for Internet-age Supremacy
by Chuck Martin, Stan Rapp
ISBN 13: 9780071364720
Format: Hardcover (251 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Sep 2000
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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
by Stan Rapp
ISBN 13: 9780071638029
Format: Illustrated (256 pages) Publisher: McGraw-Hill Education Published: 16 Dec 2009