Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling
by Burmann, Christoph Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler,
ISBN 13: 9783658483142
Format: paperback Publisher: Springer Gabler
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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling
by Burmann, Christoph Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler,
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