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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs by ACNielsen,Al Heller,John Karolefski

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

by ACNielsen,Al Heller,John Karolefski


ISBN 13: 9780471703594

Format: Illustrated (368 pages)
Publisher: Wiley
Published: 21 Nov 2005

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