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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by Monika Gupta, Priya Jindal, Shubhi Bansal

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

by Monika Gupta, Priya Jindal, Shubhi Bansal


ISBN 13: 9781668458983

Format: Paperback (324 pages)
Publisher: IGI Global
Published: 09 Dec 2022

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New : $178.10  
New : $178.10