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Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media by Shu-Chuan Chu, Juran Kim, Charles R. Taylor

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

by Shu-Chuan Chu, Juran Kim, Charles R. Taylor


ISBN 13: 9780367584764

Format: Paperback (180 pages)
Publisher: Routledge
Published: 30 Jun 2020

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