Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
by Erik Peterson,Tim Riesterer
ISBN 13: 9780071750905
Format: Hardcover (272 pages) Publisher: McGraw-Hill Professional Published: 01 Apr 2011
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Customer Message Management: Increasing Marketing's Impact on Selling: Selling More Through Customer-Ready (American Marketing Association)
by Tim Riesterer
ISBN 13: 9780324313161
Format: Hardcover (192 pages) Publisher: South-Western, Division of Thomson Learning Published: 15 Sep 2005