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ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports by Anthony F. Smith, Keith Hollihan

ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

by Anthony F. Smith, Keith Hollihan


ISBN 13: 9780470542118

Format: Illustrated (264 pages)
Publisher: Wiley
Published: 18 Sep 2009

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