Global Brand Management: A Guide to Developing, Building & Managing an International Brand
by Laurence Minsky,Ilan Geva
ISBN 13: 9780749483609
Format: Paperback (328 pages) Publisher: Kogan Page Published: 03 Aug 2015
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by Laurence Minsky, Ilan Geva
ISBN 13: 9781789660401
Format: Hardcover (328 pages) Publisher: Kogan Page Published: 03 Nov 2019