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Building Global Biobrands: Taking Biotechnology to Market

by Philip Kotler,Francoise Simon,Simon Francoise

ISBN 13: 9780743222440

Format: Hardcover (400 pages)
Publisher: Simon & Schuster International
Published: 15 Sep 2003

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Managing Biotechnology: From Science to Market in the Digital Age

by Francoise Simon,Glen Giovannetti

ISBN 13: 9781119216179

Format: Paperback (320 pages)
Publisher: Wiley
Published: 06 Nov 2017

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