The Customer Revolution: How to Thrive When Customers Are in Control
by Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis
ISBN 13: 9780609607725
Format: Hardcover (416 pages) Publisher: Crown Business Published: Mar 2001
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Outside Innovation: How Your Customers Will Co-Design Your Company's Future
by Patricia B. Seybold
ISBN 13: 9780061135903
Format: Hardcover (432 pages) Publisher: HarperCollins Publishers Published: Oct 2006
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands
by Martin Lindstrom, Patricia B. Seybold
ISBN 13: 9780749438678
Format: Hardcover (320 pages) Publisher: Kogan Page Ltd Published: 20 Feb 2003