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Integrated Marketing Communications: A Global Brand-Driven Approach Integrated Marketing Communications: A Global Brand-Driven Approach by Philip J. Kitchen,Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach

by Philip J. Kitchen,Marwa E. Tourky


ISBN 13: 9783030764159

Format: Paperback (384 pages)
Publisher: Palgrave Macmillan
Published: 17 Oct 2021

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