Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm
by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing
ISBN 13: 9781526847805
Format: Paperback (600 pages) Publisher: McGraw Hill / Europe, Middle East & Africa Published: 07 Oct 2020
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