Transgenerational Marketing: Evolution, Expansion, and Experience
by Rajagopal
ISBN 13: 9783030339258
Format: Hardcover (321 pages) Publisher: Palgrave Macmillan Published: 03 Dec 2019
Save for later
Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets
by Rajagopal, Ramesh Behl
ISBN 13: 9783030230098
Format: Hardcover (436 pages) Publisher: Palgrave Macmillan Published: 27 Sep 2019
Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives
ISBN 13: 9783030516802
Format: Hardcover (279 pages) Publisher: Palgrave Macmillan Published: 27 Oct 2020
Competitive Branding Strategies: Managing Performance in Emerging Markets
ISBN 13: 9783030249328
Format: Hardcover (313 pages) Publisher: Palgrave Macmillan Published: 08 Oct 2019