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Making Innovation Last: Volume 1: Volume 1: Sustainable Strategies for Long Term Growth

by Hubert Gatignon,David Gotteland,Christophe Haon

ISBN 13: 9781137560964

Format: Illustrated (280 pages)
Publisher: Palgrave Macmillan
Published: 04 Nov 2015

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Market Response and Marketing Mix Models: Trends and Research Opportunities (Foundations and Trends (R) in Marketing): 14 (Foundations and Trends® in Marketing)

by Douglas Bowman, Hubert Gatignon

ISBN 13: 9781601983541

Format: Paperback (90 pages)
Publisher: Now Publishers Inc
Published: 23 Apr 2010

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